PACE Credit Union has been a major supporter of The Justin Eves Foundation for many years- allowing us to connect with our community and achieve our goal of helping as many disadvantaged learning disabled students as possible to gain a post-secondary education. PACE has always reached out to support what is important to the Foundation- now we would like to reach back and see what is important to PACE!
Dan Coldwell, PACE’s VP of Business Development took the time to answer our questions.
Q1. One of PACE Credit Union’s core principals is a “commitment to the betterment of the communities [you] serve”; what kinds of initiatives do you look for when deciding where to invest your time and money?
Dan- At PACE we insist on supporting causes in our own backyard – so our community relations dollars are spent within Ontario and we try to focus on communities where we have a good concentration of members. Education and Healthy Active Lifestyles are causes that we like to focus on as well.
Q2. Other than The Justin Eves Foundation, what kinds of philanthropic endeavours doe PACE support?
Dan- The short answer is many. Specifically the major causes we support are our own bursary awards, The National Squash Academy which houses the Urban Squash Program, Heart and Stroke, Southlake Regional Health Centre, Irun and Rock, The Ontario Credit Union Charitable foundation, Covenant House and others.
Q3. Why does a financial institution like PACE feel it is important to give back to the community?
Dan- It’s in the DNA of a Credit Union to support the communities we serve – that’s what we do. We pursue profit for a higher purpose.
Q4. How does PACE involve employees and members in their community outreach efforts? Why is volunteer involvement important, rather than just financial support?
Dan- It’s a matter of walking the talk. We get excited about a cause and then we engage our staff. They know how important it is to get out into our communities and do our part to make them a better place to live and work. Even though part of the criteria of evaluating our Branch Managers is their outreach in the community, we find that it is truly in their hearts to get involved – and we’re really proud of them for that. Just recently we had 88 staff members come out and support Irun and Rock on their own time – over 50% of our staff on their day off; some travelling 2 hours to get there! We’re very lucky to have people this dedicated to making communities a better place to live.
*2014 Irun and Rock PACE team
Q5. Where can people find out more about PACE, their products, and their commitment to the community?
Dan- People can always find out more about us and what we are up to at www.pacecu.com.
Thank you to everyone at PACE Credit Union for their generosity, support and continued commitment to The Justin Eves Foundation!